Toronto-based singer-songwriter Afie Jurvanen — who goes by the professional moniker Bahamas — has earned a reputation as a talented member of Canada’s independent music scene. But in “Little Record Girl,” a new track from his upcoming album Bahamas Is Afie, Jurvanen takes on the hypocrisy of hipsterdom itself.
“It’s about someone who owns an indie-rock record and thinks he has something really special and underground, only to realize that everybody has a copy,” the guitar-slinger tells CMT Edge.
“It would seem to me that many music fans love to feel like they’re in on a secret,” he explains, “but they often turn their backs on the artists they supposedly love when said artists reach a certain level of mainstream popularity. Imagine not cheering for Wayne Gretzky because he was too good at hockey? It’s a funny thing.”
The song’s conflicted feel is oddly satisfying, and Jurvanen attributes the imaginative tune’s twangy tone to musical irony, adding that he’d love to do a full country album someday.
In “Little Record Girl,” the narrator ticks off all the things that make his newfound love unique, using vinyl-record lingo to describe the fascination. But eventually, the poor guy realizes his girl was never really his alone.
It’s a stark contrast to “Stronger Than That,” the encouraging tune full of fuzzed-out guitars and backup singers that previously appeared on CMT Edge, providing evidence that the album, as a whole, will be a diverse collection of styles.
“Variety is good,” says Jurvanen. “I wouldn’t want to eat pizza every day, and I really love pizza!”
Bahamas Is Afie arrives Aug. 19. In the meantime, check out the CMT Edge premiere of “Little Record Girl” before it was cool.